The Lego Enterprise History

The Seglar company was founded in 1932 when Danish carpenter Ole Kirk Christiansen started making toys for a living. He had trouble to make ends meet in the depths of the 1930s, but the tiny prototypes he had made of items like ironing boards and ladders had great potential for the reason that children’s toys. This individual named this company Lego after two Danish thoughts, leg and godt, meaning “play very well. ”

In 1958, he invented the iconic lego brick with pipes inside that makes it interlock with other lego parts. This ground-breaking innovation changed distinguishly the company and allowed that to develop at an amazing pace.

By the 1960s, Seglar had widened its international reach and began providing toys underneath license in North America by using a arrangement with luggage supplier Samsonite. The business also started selling packages with all the parts needed to build a particular model, and introduced committed themes which includes Space (with astronaut minifigures), Castle, Community (later has been renowned Profano City), and FabuLand.

In the early 1970s, Lego took a dramatic step forward with its introduction of Lego data that acquired movable legs and arms. The company likewise began using more plastic material and here larger hinders for younger kids, a line called Duplo. In the eighties, Lego’s sales grew at a remarkable rate of ten percent every year, irrespective of overall toy industry sales growth slowing.

Today, Profano is a substantial global business with profits of over $5. almost 8 billion and one of the most coveted brands in the world, ranking best on Company Finance’s ‘Most Powerful Brand’ list in 2015. Nonetheless it still feels less like a ruthlessly business giant and even more like an old family good friend.

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